Comments on: Web Marketing the Thresher’s Way http://www.rkwinternet.com/web-marketing/web-marketing-the-threshers-way/ Creating Web Solutions that Work Fri, 29 Aug 2008 06:51:50 +0000 http://wordpress.org/?v=2.6 By: richard http://www.rkwinternet.com/web-marketing/web-marketing-the-threshers-way/#comment-3985 richard Fri, 20 Jul 2007 11:53:26 +0000 http://www.rkwinternet.com/blog/2006/12/12/web-marketing-the-threshers-way/#comment-3985 Yes, at the end of the day, companies will try (some would say inadvisedly) to manipulate social media, but they'll need to be careful that it doesn't backfire on them. Really because people are fed-up with one-way broadcast advertising (some call it hype) or clever variations that seek to disguise what they are doing. People are kicking against advertisers that set out to control the whole buy-in process. This is why sites like Ebay and Amazon are the success stories they are. Buyers are able to verify/check out sellers before purchasing. And what better way than by using previous purchasers feedback to help them make their decisions. This is basically inline with my own preference for evaluation using several sources to gain what I hope is a balanced perspective on an issue. And I don't think my behavoiur is unique by any means! What the Internet has done is make it much easier for people to do this. And this is where it's going to hurt old media practitioners (both companies and agencies) if they don't adopt some of the better new media practices/tools. But again, it's question of balance, and throwing out all old media practices would be a huge mistake. Did I mention the word balance? ;-) Yes, at the end of the day, companies will try (some would say inadvisedly) to manipulate social media, but they’ll need to be careful that it doesn’t backfire on them.

Really because people are fed-up with one-way broadcast advertising (some call it hype) or clever variations that seek to disguise what they are doing. People are kicking against advertisers that set out to control the whole buy-in process.

This is why sites like Ebay and Amazon are the success stories they are. Buyers are able to verify/check out sellers before purchasing. And what better way than by using previous purchasers feedback to help them make their decisions.

This is basically inline with my own preference for evaluation using several sources to gain what I hope is a balanced perspective on an issue. And I don’t think my behavoiur is unique by any means!

What the Internet has done is make it much easier for people to do this.

And this is where it’s going to hurt old media practitioners (both companies and agencies) if they don’t adopt some of the better new media practices/tools.

But again, it’s question of balance, and throwing out all old media practices would be a huge mistake. Did I mention the word balance? ;-)

]]> By: Liselle Barnsley http://www.rkwinternet.com/web-marketing/web-marketing-the-threshers-way/#comment-3974 Liselle Barnsley Fri, 20 Jul 2007 07:13:17 +0000 http://www.rkwinternet.com/blog/2006/12/12/web-marketing-the-threshers-way/#comment-3974 I wouldn't feel too bad Richard. The word on the marketing street is that it was all a PR exxercise by Threshers anyway...the memo was delieratly leaked to increase exposure for them in the lead up to Christmas. And didn't it work fantastically well! After all, there's no such thing as bad publicity...as they say! I wouldn’t feel too bad Richard. The word on the marketing street is that it was all a PR exxercise by Threshers anyway…the memo was delieratly leaked to increase exposure for them in the lead up to Christmas. And didn’t it work fantastically well! After all, there’s no such thing as bad publicity…as they say!

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